Fnatic announces strategic partnership with GoGlobal

GoGlobal is a leading professional services company specializing in global expansion by helping organizations enter new markets, expand in existing ones, optimize operations and streamline vendor management. This collaboration advances Fnatic's mission to reach and engage its growing fanbase across new international markets in an ever-expanding global esports market.

By partnering with GoGlobal, Fnatic will leverage the company's expertise in navigating complex employment regulations, corporate administration, and local customs to ensure that they are market specific, but maintain the Fnatic thread. This move aligns with Fnatic's ongoing efforts to create meaningful, localised experiences for its global community of gamers and esports enthusiasts.

Sam Mathews, CEO of Fnatic, expressed his enthusiasm for the partnership:

"As we continue to build Fnatic into a truly global brand, GoGlobal's innovative approach and market expertise will enable us to expand our operations in regions where we see enormous potential for growth. This partnership takes away the pain of entering new territories and allows us to focus on deepening our connection with fans.

Margaret Yip, Partner at GoGlobal, echoed this sentiment:

"The eSports industry moves fast, and so do we. At GoGlobal, we're always ready to stay ahead of the game. In teaming up with Fnatic, we're hitting the ground running to meet their rapid hiring and onboarding needs. With our local expertise and hands-on approach, we're making sure Fnatic scores big in new markets while staying true to their brand identity and fans."

This collaboration highlights Fnatic's commitment to its fans and enhances its position as a global leader in esports, both in competitive gaming and fan experience.