Esports World Cup unveils Pepsi and Mountain Dew as sponsors

The event is set to take place from 8 July - 24 August in Riyadh, Saudi Arabia. 

"We're excited to have Pepsi and Mountain Dew back as Main Partners for the second year," said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation.

"These are brands that truly get gaming and its fans. With their support, this year's Esports World Cup will be an even bigger celebration of community and creativity"

The renewed partnership marks the continued expansion of PepsiCo's footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe. Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

Meanwhile, Mountain Dew, joins as a partner for the first time. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, merchandise drops and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed "Dew levels up your game", Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints.
 
The Esports World Cup features 25 tournaments across 24 games, 2000 elite players and 200 clubs from over 100 countries. The tournamen also has the largest prize pool in esports history, with over $70 million up for grabs